A great animatic short created by Brazilian company Lobo using a very powerful speech by Leo Burnett. Although a summary of the values of his agency, the messages conveyed can be inpsiring to just abot any creative out there striving for greatness.

A quick previs render I created today for our Ferrari 458 Creative Day. Due a busier than normal past year, this project has been on the back burner for a while – but will finally see the day of light very soon.

The previs was layed up in photoshop & done purely to engage the imagination & build a style & mood plate for the actual image design.

Below you can check out the individual assets & the final previs comp.

1. Mavic Bullhorn handle bars.       2. Shimano front gears.       3. Repco Super-lite frame

More here.

Minimalism is not a lack of something. It’s simply the perfect amount of something.

Find out more about this great project here.

shared via today and tomorrow

While the idea of portable printers has been around for a while, I can’t say I’ve ever raised a brow and taken notice until just now…

It’s tiny, charming & happy to feed you perfectly bite sized morsels of information from your chosen digital streams.

I have to say I love the implementation of cell constrained graphic design in this concept. Everything from the beaming smile that greets you to the perfectly balanced new feeds and of course your own todo’s just plays so well together on that portable little docket.

Finally, I think this is one product which will definitely have Reducto’s full approval. =)

Design is a response to social change

I have a new project. It’s a bit rusty & rough but under the superficial blemishes, there’s a babe of a bicycle aching for some restoration.

That’s exactly what I’m going to do over the next 6months to a year. I’ve only just started looking into road bikes / fixies so am busy making a cache of parts wish lists & to do’s.

After finishing the silvia well over 2 years ago, it’s nice to have something I can get my hands dirty with again. I look forward to the cuts, bruises, swear jar full of mullah and what is yet to be a fully restored road bicycle.

Check out some before shots of the bad girl below. Will update changes as they happen so stay tuned… oh and specs are below the gallery.

From what I can decipher from the markings it’s a Repco Olympic 12 with what seems to be a Giant frame, Shimano gearing & brakes. luckily comes with quick release removable rims and is very very light weight. There’s some crazy cool old school Japanese insignia’s on the handle bars & rims. Will take shots of these at the next round of updates.